If you’ve ever gone to a big box store like Costco on the weekend, then you’ve undoubtedly encountered an employee handing out free samples to customers. The smell might be the very first thing that you notice, and as you draw closer you see that the sample looks just as appetizing as it smells. You can’t help but to try some yourself, and there’s a good chance that you’ll take some home. Businesses can learn a few things from stores that offer samples, like how to offer business videos that demonstrate services and products to potential customers and clients.
Show and Tell
If your business isn’t selling food or drink products, then you don’t have the advantage of being able to hook your target audience with enticing smells, so you’ll have to be inventive when it comes to demonstrating your products. With KZO's online video player, you can give website visitors a virtual sample of whatever product or service you offer. When done right, those visitors will become interested and want to learn more. Past studies have shown that a website visitor is 64% more likely to buy something from an online retail store if they watch a demo video beforehand. Looking at it from a different perspective, the demo video is the smell that entices the visitor, and that video has to keep them interested from start to finish.
A Demo of a Video Demo
Let’s say that there’s a new product that allows you to manage your home’s security and air conditioning system from your smartphone. While this sounds like quite the technological feat, that description alone isn’t enough to tell you how the product works or what you gain from spending money on it. If the company selling this product attaches a demo video to the advertisement, viewers get to see it in action, learn more about how it works and how it benefits them. You can do the same with your business videos.
Should you decide to incorporate enterprise video to communicate the products or services you offer, you’ll want to make sure that it’s short and to the point. Hit all of the highlights and use supplemental materials on your website to fill in any gaps and answer any questions that the viewer might have. In the video, you want to answer: who, what, where, why, when and how. Who is the product for? What is the product? Where would you use it? Why should you use it? When should the product be used? How is the product used?
Mobile and Web Apps
If your business has a web or mobile app rather than a physical product, you can still use a corporate demo video to show who, what, where, why, when and how. In this instance, you’ll also want to make sure that you inform viewers of any system requirements or compatibilities that they need to be aware of. It might be a good idea to save this information for the very end of the demo video. If the person wants the app bad enough and finds it truly useful, then they might be willing to buy a new system or upgrade their phone when the time comes.
No matter what kind of product or service you sell, there’s a way to make a demo video about it.