When you run an ecommerce store there are a lot of balls you have to juggle for it to run smoothly. Things like making sure you have top notch products and an eye-catching and user-friendly website, to ensuring your customers are satisfied with your services.
Having a successful ecommerce store requires continuous work. It’s not a set-it-and-forget-it website that you can simply post some products on and sit back and watch orders come in by the hundreds.
There are some aspects of an ecommerce store that should be analyzed consistently and today I’d like to share those five important metrics to evaluate a successful ecommerce business.
No matter how great your products are or how competitive your prices are you won’t have a successful ecommerce business if you don’t provide top notch customer service. It’s what customers will remember most when they recall doing business you.
Making efforts and going the extra mile like responding to customer issues and resolving them as quickly as possible will earn you repeat business and even referrals.
Implementing campaigns like follow-up emails to see how they’re enjoying their product will send a positive message and if you include a coupon for a discount on their next purchase that goes a long way too.
It’s important to regularly check links and do a “dummy” order to make sure the order and check out processes run smoothly. If a customer has trouble placing an order, he or she will likely forget about it resulting in a lost sale for you.
If You Have Popular Products Keep Them in Stock
It’s important to have great products, and if you know it’s a hot commodity, have plenty on hand to fulfill your orders and ready to ship out to your customers!
With Great Products You Should Have Great Prices
See what the competition is pricing and go from there. You can either match or beat it but never start on a high end. You want to establish your ecommerce website as “the” site to go to for great products and great prices.
Build a Relationship with a Reputable Wholesale Company
Research the company you choose to do business with. Research how long have they been in business. Find out if there have there been any complaints about them. And make sure they carry sturdy, reliable products.
Making a checklist of information you want to find out about a wholesale company will help ensure you’ve covered all your bases.
These suggestions along with your passion and clever marketing strategies are definitely ingredients for a successful ecommerce store.
Over to You
If you had an ecommerce site what other aspects is there that can make or break a business? Do you have anything to share with those who are considering starting an ecommerce business? Fill out the comments section below and share your advice with us.
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Corina is a work-from-home mom rolling with the punches while trying to balance a family and an online business. She is dealing with teens, grey hair, and wrinkles all at the same time! She recently launched a new blog known as Not Now Mom's Busy which talks about teen issues, juggling family life with work life, living on a budget, and so much more.