Five Important Metrics to Evaluate a Successful Ecommerce Business

ecommerce business

When you run an ecommerce store there are a lot of balls you have to juggle for it to run smoothly. Things like making sure you have top notch products and an eye-catching and user-friendly website, to ensuring your customers are satisfied with your services.

Having a successful ecommerce store requires continuous work. It’s not a set-it-and-forget-it website that you can simply post some products on and sit back and watch orders come in by the hundreds.

There are some aspects of an ecommerce store that should be analyzed consistently and today I’d like to share those five important metrics to evaluate a successful ecommerce business.

Customer Service

No matter how great your products are or how competitive your prices are you won’t have a successful ecommerce business if you don’t provide top notch customer service. It’s what customers will remember most when they recall doing business you.

Making efforts and going the extra mile like responding to customer issues and resolving them as quickly as possible will earn you repeat business and even referrals.

Implementing campaigns like follow-up emails to see how they’re enjoying their product will send a positive message and if you include a coupon for a discount on their next purchase that goes a long way too.

Smooth Operations

It’s important to regularly check links and do a “dummy” order to make sure the order and check out processes run smoothly. If a customer has trouble placing an order, he or she will likely forget about it resulting in a lost sale for you.

If You Have Popular Products Keep Them in Stock

It’s important to have great products, and if you know it’s a hot commodity, have plenty on hand to fulfill your orders and ready to ship out to your customers!

With Great Products You Should Have Great Prices

See what the competition is pricing and go from there. You can either match or beat it but never start on a high end. You want to establish your ecommerce website as “the” site to go to for great products and great prices.

Build a Relationship with a Reputable Wholesale Company

Research the company you choose to do business with. Research how long have they been in business. Find out if there have there been any complaints about them. And make sure they carry sturdy, reliable products.

Making a checklist of information you want to find out about a wholesale company will help ensure you’ve covered all your bases.

These suggestions along with your passion and clever marketing strategies are definitely ingredients for a successful ecommerce store.

Over to You

If you had an ecommerce site what other aspects is there that can make or break a business? Do you have anything to share with those who are considering starting an ecommerce business? Fill out the comments section below and share your advice with us.

I’d also appreciate it if you would share this post with your friends and followers!


Corina Ramos

Corina is a work-from-home mom rolling with the punches while trying to balance a family and an online business. She is dealing with teens, grey hair, and wrinkles all at the same time! She recently launched a new blog known as Not Now Mom's Busy which talks about teen issues, juggling family life with work life, living on a budget, and so much more.

Follow Corina on Twitter at Corina Ramos or Facebook.


    • Brad @

      Brad @ 12/11/2013 10:03 a.m. #

      I previously had a dropship e-commerce business and even though we had no inventory, it was still difficult to manage!

      So many new products, trying to keep prices straight and updated, keeping track of inventory at different suppliers, updating descriptions so there was no duplicate content for google purposes.

      It really got to be overwhelming!

      • Edgar @ Degrees and Debt

        Edgar @ Degrees and Debt 12/16/2013 10:08 a.m. #

        Brad, I am actually launching a dropship ecommerce store this week, I will take your comment as a warning of what I might expect. At this time I am simply applying a general calculation rule, but I can see how things can get complicated based on wanting diff prices for diff brands/categories. Also, for now I have one supplier who will fulfill all orders but again in the future if I add others then it could be complex.

    • Corina Ramos

      Corina Ramos 12/11/2013 7:46 p.m. #

      Wow after all that, I imagine it would be overwhelming to manage one. I have a friend who has a couple and she seems to have it under control. I wonder how she does it?

      I had thought about this option for me when I was searching for a home-based business but I ended up blogging about working from home and so a new journey began.

      Thanks for sharing your thoughts with us Brad. Enjoy the rest of the week!

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