When eCommerce sales within the U.S. alone surpassed $200 billion in 2012, even the most skeptical critics and consumers were forced to take notice, according to Mashable.com. From a global perspective, however, annual sales were able to surpass $1 trillion within the same time, according to eMarketer. When it comes to processing the payments of your own piece of this large pie, you should strive to find the best online payment gateway available. There are five simple steps that can be taken in order to achieve this goal.
Take the Time to Do the Research
There are quite a few popular online payment gateways that can be used today, especially since more and more companies seem to be joining this industry with the hopes and ambitions of getting a piece of the same pie that you want. Therefore, you need to take the time to thoroughly research all of the options that are available instead of just guessing at random or giving into peer pressure. PayPal and Click Bank are two of the most popular online gateways on the market, but it is important to remember that they’re not the only ones that can be chosen.
Study Reviews, Ratings and Testimonials
Even though you might feel alone when it comes to making this type of decision, it is always reassuring to realize that you aren’t. A simple keyword search in Google or Yahoo will quickly show you that there are many other eCommerce business owners and consumers that are searching for the perfect online payment gateway solution as you. Read through the reviews and ratings that they’ve already posted and published online, so that you can find all of the information that you need to at least narrow down your extensive list to just a few options.
Identify Your Specific Needs
At this point of the process, you’ve already done the research and read through reviews, ratings, and testimonials that were submitted in the past by actual customers and clients that chose the same online payment gateway providers that you are considering. The next step, then, is to make sure that you identify your specific needs. One specific online payment gateway is not necessarily going to provide the same features and capabilities as another, so it is imperative that you take the time to understand exactly what you need in order to find the option that fulfills those needs.
Invest in a Complete Package
Keep in mind that you need to be searching for the best package overall, not just the best eCommerce shopping cart or payment processor. If you truly want to find the best deal with the greatest value, you need to search for a complete package that covers all the bases within a single shot. Search for a competitive package that accepts, processes, and even manages your payments for you. There are even some online payment gateways that provide their members with a debit or credit card (for qualifying accounts) that can help them to spend the money that their company has earned throughout the year.
Focus on Integration Within Your Online Presence
The final step that you need to take is to ensure that your online payment gateway solution can become fully integrated within the rest of your online presence. The last thing that you want is to get your hopes up in an online payment gateway that cannot be implemented into the design of your official website or social media profiles. Complete integration will allow you to work your online payment gateway into the full circle of your company’s online presence so that you can get the most out of your investment.